State Farm “Harvey Knows Best”
This was a fun project! We worked on this with our friends Matt Manroe (ECD) , charlieuniformtango, and Transistor Studios NY. The concept was Jib-Jab animation on steroids! Comedian Steve Harvey would star in these 2-minute episodes, talking about issues that were important to the typical State Farm customer. We shot Steve on 2 separate occasions at his studio in Atlanta and then his head was married to a body double we had acting out the scenes. What made this job most challenging was that, because of scheduling, we needed to shoot the body double in between our two Steve shoots. Ultimately, we created a library of almost 200 body movements that could be laid in place according to what Steve was saying. The end result was 48 cartoon episodes that broght home 8 ADDY Awards. Well done, everyone!
View entire project: http://djnr.net/projects/steve/
Southwest Airlines “Live Nation Promotion”
GSD&M came to us with a unique advertising opportunity in this promotion for Southwest Airlines in Live Nation concert venues. What Southwest wanted to do was upgrade your current concert tickets to some of the best seat in the house through a text-in game at several venues across the US. The video was broadcast on the Jumbotrons around the venue and presented an interesting problem. We needed to engage people without using audio. We took the concept from the original board and created this fun visual dance-piece that was highly effective for the airline. NOTE: this piece has audio, but to see it as the concert goes did, turn off your speakers.
Texas On Tour “Ride the Texas Waterways”
This 360-degree experice takes the viewer on a kayak ride through the waterways of Texas. Now in its third year, this wildly popular attraction keeps bringing people back for multiple adventures. To learn more about spherical video production, visit our sister company, BigLook360.
Austin Children’s Shelter “The Door to Hope”
The Austin Children’s Shelter is a non-profit organization dedicated to helping children bridge the gap from everyday life to foster care when they are removed from their homes. They came to us and asked us to create a video that celebrates the opening of a new shelter facitlity years in the making. This video was to play at their annual gala event and, hopefully, help raise even more money for the shelter’s continued growth and operation. Even in the middle of a down economy, the message came through loud and clear and the shelter raised over $400,000! We support the work they’re doing at Austin Children’s Shelter and encourage you to look into your own communities to see how you can help those children in need.
Central Market Interactive Banner Ad
Video on the web is here to stay and we’re going to see it pop up in more and more interesting places. This is just one example. Advertising agency McGarrah Jesse had this idea to have users dirty an apron for a Thanksgiving promotion for one of their clients. And they wanted the food and apron to be real video, not just animation. In a few short hours, we managed to dirty over 30 aprons and created this effective piece for Cental Market.
The Home Depot “Biloxi Volunteers”
One year after hurricane Katrina ravaged the Gulf coastline, The Home Depot teamed up with Kaboom! to rebuild a park in Biloxi, Mississippi. The Richards Group called and asked if we could document the rebuilding effort. What we witnessed was awe-inspiring. Over one hundered people totally transformed this devestated play space and brought hope to a community. What a wonderful day! We were able to cut together both a :30 spot for THD and a 3-minute long-form piece for their website.
Samsung “XL2370 Product Launch”
For this project, we were asked to shoot some live-action plates of the new Samsung XL2370 LED monitor to be used in some commercial animation and some print advertising. To help achive the client’s needs, we pulled in the RED Digital Cinema camera with its brilliant 4K resolution. This extra large frame size helped achieve two goals at once, ultimately saving the client money. Animation was done by the talented Stephen Fishman of macandcheez.
H-E-B “Telenovela” + Campaign
This campaign was interesting because, in order to get that homemade feel, we made the decision to shoot this campaign entirely on consure-grade camcorders. We connected with the viewers and our client had hundreds of entires pour in! Working with The Richards Group out of Dallas, we produced more than 30 of these spots throughout the campaign. In the end, our client received 4 ADDY Awards, including a “Best In Show.”
Texas Ten Steps
This was a web video we created for our friends at Sherry Matthews Advocacy Marketing and their client The Texas Department of State Health Services. The video targeted hospital administrators and tried to inform them of the Texas Ten Step Program designation. The client was thrilled with the final product and we couldn’t be happier about that.
Bone Dry
When a stranger named Jimmy (Lance Henriksen) kidnaps him at gunpoint, Eddie (Luke Goss) has no idea why this is happening to him. The clueless victim is sent on a harrowing journey through the Mojave Desert, forced to endure a series of tortuous tests and traps. Jimmy has his reasons for carrying out this twisted plot … but he won’t tell Eddie what they are until he’s suffered enough pain.
Released in 2007, the film is available on iTunes, Netflix and on DVD. Bone Dry was directed by Brett A. Hart and is the first feature film produced by Greg Hughs.